Side-by-side operator comparison
Five UKGC-licensed brands on one sheet: licence facts we verified, and editorial notes on how each site is angled.
This page expands the homepage ranking into a criteria table. Cells marked “Editorial” are our reading of the product, not Commission findings. We omit bonus amounts and payment speeds because those change too often to keep honest without live operator confirmation.
| Criteria | Jackpotjoy | 10Bet | Lotto Mart | Los Vegas | Star Sports |
|---|---|---|---|---|---|
| Editorial score | 8.6 / 10 | 8.1 / 10 | 7.9 / 10 | 7.7 / 10 | 7.5 / 10 |
| UKGC account | 38905 | 43173 | 51833 | 48695 | 9177 |
| Licensee | Gamesys Operations Limited | Blue Star Planet Limited | Maple International Ventures Limited | SuprPlay Limited | Star Racing Limited |
| Registered domain | jackpotjoy.com | www.10bet.co.uk | lottomart.com | www.losvegas.bet | starsportsbet.co.uk |
| Remote casino | Active | Active | Active | Active | Active |
| Product angle (editorial) | Bingo-led hybrid with full casino | Sportsbook with casino beside it | Lottery-style plus casino | Casino-focused SuprNation brand | Independent book with casino |
| Live casino presence (editorial) | Clear live section | Present alongside sports | Present in lobby | Present, tighter catalogue | Present as secondary product |
| Mobile feel (editorial) | Polished app-era layout | Sports-first navigation | Straightforward mobile web | Clean, theme-heavy mobile | Bookmaker-style mobile |
| One-line verdict | Familiar all-rounder | Best if you already bet sport | Pick if lottery + slots appeal | Compact Vegas-themed casino | Racing DNA, casino attached |
How to use this table
Start with licence rows. If those look sound, read the editorial angle and decide whether the product mix matches what you actually want. Then open the operator site and read their terms before depositing.
What we left out on purpose
Welcome offers, wagering multipliers, minimum deposits, and “instant” withdrawal claims. Those fields go stale. For methodology, see How we rate.
Reading the angles without the hype
Jackpotjoy still behaves like a bingo brand that grew a casino around it. That is not a criticism — if you want rooms, community-style lobbies, and a long-running UK name, it fits. If you only care about live roulette and never touch bingo, you will still find a casino floor, but you may prefer a tighter casino-first lobby such as Los Vegas.
10Bet and Star Sports both come from betting. The difference is cultural: 10Bet feels like an international sportsbook that added casino; Star Sports still reads as a British independent bookmaker with racing in its bones. Casino sits beside the book on both, yet the navigation and tone will feel different within a few clicks.
Lotto Mart is the specialist in this set. Lottery-style products share space with slots and live tables. That mix is the point. If you have no interest in lottery mechanics, skip it rather than forcing a fit.
Los Vegas keeps the catalogue more compact and the theme louder. It is part of the SuprPlay Limited group on the Commission register. Compact does not mean incomplete; it means fewer dead ends if you mainly want slots and live tables without a sportsbook overhead.
Licence rows first, marketing second
Every brand here showed an active remote casino activity and a matching active domain on the UK Gambling Commission public register when we last checked on 31 August 2026. Account numbers in the table match those register entries. If a status changes, we update or remove the row rather than soft-pedalling the licensing claim in our footer.
This page is a comparison sheet, not a bridge of logos. Use it to narrow the shortlist, then finish the decision on the operator’s own site where terms, identity checks, and safer-gambling tools actually apply.
Adults 18+ only. Every gambling destination linked from Payline Quarter is licensed and authorised by the UK Gambling Commission. Gambling can be addictive — please gamble responsibly. Help: GambleAware, GamCare, GAMSTOP.